MARKETING AND ADVERTISING MANAGEMENT
About management
Marketing and Advertising Department – an important unit responsible for promoting the institute to a wide audience and enhancing its reputation. The department develops and implements comprehensive marketing strategies to inform prospective students, their parents, partners, and the academic community. This unit ensures that information about the institute’s educational services is widely disseminated and contributes to shaping its brand image.
Main Tasks and Functions of the Department:
Attracting Prospective Students
Organizing information campaigns for applicants during the admission period and comprehensively presenting the advantages of academic programs. Various advertising and informational events are implemented to increase the number of applicants enrolling in the institute.
Building and Promoting the Institute’s Image
Enhancing the institute’s reputation in the educational market and positioning Sherkhan Murtaza International Taraz Innovative Institute as one of the leading universities in the region. This involves the wide dissemination of information about the institute’s social, scientific, and cultural achievements.
PR and Public Relations
Strengthening the institute’s communication with internal and external audiences, publicizing significant events through media channels, establishing trust-based relations with society, and delivering timely updates about the institute’s news and events.
Website and Social Media Management
Updating news on the institute’s website and increasing engagement on social media platforms such as Instagram, Facebook, Twitter, and others to maintain a stable connection with the audience.
Key Areas of the Marketing and Advertising Department:
Internet Marketing and Digital Advertising
Organizing online advertising campaigns aimed at attracting applicants and creating consistent content for the website and social media platforms.
Development of Promotional Materials
Producing promotional videos, banners, brochures, and other visual materials highlighting the institute’s strengths.
Promoting the Institute’s Achievements
Publishing information about the institute’s scientific achievements, student and faculty successes in the media, and disseminating updates on scientific articles, conferences, and seminars.
Event Organization
Hosting open house events, conducting presentations in schools and colleges, and participating in educational fairs to showcase the institute’s unique features to prospective students.
Analysis and Monitoring
Assessing the effectiveness of marketing activities and advertising campaigns, developing plans to improve the institute’s popularity and reputation based on feedback.
Core Values of the Marketing and Advertising Department:
Professionalism and Reliability
Maintaining the institute’s credibility in the higher education market and earning the trust of applicants and their parents.
Innovation in Education
Utilizing modern technologies to effectively communicate with prospective students and invite them to study through contemporary approaches.
Transparency and Accessibility
Providing prospective students and their parents with complete and accurate information about education, fostering a trustworthy relationship.
The Marketing and Advertising Department is a unit aimed at strengthening the public relations of Sherkhan Murtaza International Taraz Innovative Institute and establishing a reliable image among applicants and partners.
Department Staff
Laura Rysbek
Position: Press Secretaryv
Contact Phone: +7 747 295 7817
E-mail: laura.93@mail.ru
Milkina Anastasia Anatolyevna
Position: Designer
Contact Phone: +7 70261669993
E-mail: shamamans@mail.ru
Kaldybayev Adil Tursynbaevich
Position: Web Programmer
Contact Phone: +7 707 874 11 08
E-mail: web-adil@mail.ru
Sailaubaev Sanat Kuntuganuly
Position: Videographer
Contact Phone: +7 708 473 15 91
E-mail: sanat.sailaubaev@mail.ru
Excerpt from the Order of the International Taraz Innovative Institute Named After Sherkhan Murtaza